Visual Storytelling course

 

Visual Storytelling is a practical online course giving you tools to tell your stories in a more engaging, human-centred way. In business, we tell stories all the time. Stories about what we do, and why we do it. Stories that make your audience feel something, understand something or want to buy something. Stories that illustrate a process or a point.

Whatever the reason behind your story, hand-drawn visuals bring your story to life and help it connect human to human. If you have a story to tell, this course will give you useful tools and techniques to enhance your storytelling by using functional drawing to create visuals that really connect with your audience. They will bring your story to life and make it more tangible and memorable for your audience. And all without AI.

We’ll also look at using storytelling visuals to understand and reflect human experience, whether on an individual level or for a whole organisation.

Buy the Visual Storytelling course!

Your Visual Storytelling tutor Cara Holland

Cara has been a UK-based professional graphic recorder for over 20 years, working globally. She has built up a successful graphic recording business with national and global clients, from Waitrose to Sony Playstation and Pfizer. She has seen first-hand the power of hand-drawn visual storytelling to communicate your history, values and ambitions.

Cara has invested in building up her visual storytelling skills in her own professional development, which she is now sharing with you in this practical, inspiring online course.

What our Visual Storytelling students say

“[since doing the course] my manager has me to record his vision for him as he can now see how accessible and powerful this medium is”
Cathy W.

“This course was great fun, with a nice mix of resources and practical assignments”
Bonnie H.

“I like the structure, tone and approach to the learning process. It’s thoughtful and open and kind, and encourages me even from a distance. Nicely done 😊”
Lucy B.

“Takes you through the process step by step and can be applied to many different ways in which stories can create change. Loved the exercises and straightforward style.”
Cathy W.

You’re ready for this Visual Storytelling course if…

I'm ready
you have stories that you know will be enhanced by visual tools and techniques (and you don’t want to use AI and look like everyone else!)
you want step-by-step guidance to creating impactful hand-drawn visuals to add depth to your messages
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you want the benefit of asking an experienced practitioner questions about technique and application when you try out the methods IRL

This course will give you

how-to guides to enabling people and organisations to express their experiences through visual storytelling
tools, tips and techniques learnt over decades of delivering visual stories that engage and stick in the memory
the confidence to start drawing the stories important to you and your organisation
Buy the Visual Storytelling course!

Visual Storytelling Course Content

Whether you’re telling a corporate story, supporting a programme, or you’re pitching for a job or an award, hand-drawn visuals can be a game changer. They can help you stand out in an AI-slop crowd, help stakeholders understand more clearly what you’re saying to them, and they will show that you are an independent, human-focussed creative thinker.

If you want your story to be memorable, learn to draw it! Here’s an overview of what you’ll learn on the Visual Storytelling course:

Drawing 101 - Free bonus foundation course!
Fast-track lessons to give you a foundation in functional drawing techniques:

  1. Shapes – containers and connectors
  2. Objects – drawing icons
  3. Buildings – building sets
  4. People – basic people, roles, emotions and diversity
  5. Colour – to structure, to highlight, to engage
  6. Text – headings, titles, text body
Visual Dictionary Booster
Boost your Visual Dictionary with Cara’s own hand-drawn icons from each lesson collated in one place for you to copy, adapt and be inspired by
Tell a story
Step-by-step instructions to transform the story you want to tell into a memorable visual story using this tried and tested hand-drawn method
Metaphors
Develop visual metaphors to enhance your visual storytelling
Presentations
Stop relying on Powerpoint word-heavy slides and weird AI graphics and start creating powerful human-made visual presentations that are engaging, compelling and memorable!
Visual spotlights
Use visuals as a spotlight on key information so you can influence what your audience takes away with them
Histories
A great light-hearted visual technique for teams to understand where they’ve come from so they can better cope with the changes ahead
Timelines
Tell an organisational story using an engaging, inclusive hand-drawn visual timeline
Story lines
Practise this surprisingly effective, deceptively simple technique to help individuals and small teams reflect on their own story so far so they can move forward
Further Learning Resources
Explore visual storytelling further with our recommendations for books, articles and videos
Buy the Visual Storytelling course!

Why the Graphic Change Academy is different

Our courses are 100% human-created and our Academy platform is 100% human-built. Each lesson is tried and tested, based on human experience in the real world of work in various sectors. Here are some other ways we’re not a typical online course provider…

we don't do mass online training

– we see you as an individual so you get the support to succeed

we give you practical tools you can use right away

– Each lesson breaks down a practical human-created visual tool that you can adapt for your work. So you can apply your new skills straight away in the real world, even whilst doing the course

this online course includes tutor feedback

– you can ask your expert tutor a question or post your work for feedback and your tutor will respond to you, individually and directly, human to human. This is the real learning booster!

your tutor is an experienced practitioner

– so they’ve been there and done it IRL. They’re still doing it! This helps you deal with real world scenarios and learn tips, hacks and best practice from a professional graphic recorder

our support is personal and direct

– when you email us you get a direct reply from a helpful person who responds to your individual needs. Try us out! If you have a question about whether this course is right for you, email Natasha at support@graphicchange.com

Visual Storytelling Course at a glance…

Online course, any device, any time
Instant access upon purchase
7 self-led Lessons
Step-by-step lessons, videos, case studies
Pro tips – learn from years of experience
Apply each practical lesson to your work right away
Bonus Drawing 101 course
​£195 single course or £445 for 3 course bundle
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Show coursework for feedback and ask questions in a private Ask the Tutor area of each lesson
Track your progress from the start to the end of your course
Go at your own pace to fit in with your life
Digital tips – adapt to capture your story digitally
90 days tutor support
For individuals – contact us for team discounts
Downloadable completion certificate

Sign up and start your Visual Storytelling course today!

visual planning using sticky notes to record ideas

VISUAL STORYTELLING

If you have a story to tell, this Visual Storytelling course will give you useful tools and techniques to enhance your storytelling by using functional drawing to create visuals that really connect with your audience. They will bring your story to life and make it more tangible and memorable for your audience. And all without AI.
Buy the Visual Storytelling course today!

If you’re interested in this course, you might like…

visual planning using sticky notes to record ideas
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